It’s Called “Kerning,” Dear.

Posted date:  September 9, 2011

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Here is a scenario that is not too uncommon in my household. 

Often when I am with my fiancee, whom is a professional vocal performer and music educator, I will intentionally critique various typopgraphy elements in magazines, on business signs … the list goes on.  It’s a common occurrence that often leaves her scratching her head, which is entirely understandable.  I get it — not everyone out there is a super design nerd!

Fortunately, there is a great resource I’ve come across that can help clear up some of the confusion.  For those subjected to my nerdy tendies whom are oblivious to terms such as kerning, tracking, or leading in the type world, check out Hensher Creative’s guide on typography, What the Heck is Kerning?, to enhance your understanding of my box-defying species.  Creativity is a seperate language of its own, which requires training and recognition.  Hopefully the next time when we’re having a discussion about the latest Wired Magazine, your scalp will have never felt better.

SW